Author: Kassy Good

To be clear, this series on sales and dating is not meant to give you lessons in love. It is to help make sales a little more relatable on a primal level that we can all appreciate. So why not jump into the awkward baseball analogy of having bases? Don’t worry, we’re not going past...

So you are ready to date and the world is your opportunity. There are literally tens of thousands of people in your immediate area to choose from (even though it doesn’t always feel like it). You can’t meet them all and even if you could find them all in one place on a dating website,...

Some people are easier to date than others. Some people are easier to prospect than others. In both worlds, a lot of people enjoy being chased and love to play hard to get. It tells you something about their self worth for certain, but some people just really make you want to work for it....

Most of us believe that there is that special someone out there waiting for us and you aren’t told who that person is. You have to go and find them. And so begins your journey to find a mate, partner, spouse, whatever. It is a road with bumps, twists and, in some cases, some horrific...

The word ‘friend’ is such a happy word. Everything associated with it brings along a sense of goodness. We all like having friends and we do better in life with them than without them. So being considered a friend is a good thing, right? It is until you are talking about sales and dating when...

Everyone likes to feel special, It is what makes dating fun and it is no different in sales. Courting makes us feel important, like we matter to someone and most importantly, it makes us feel desirable. Most prospects won’t admit this to you, but they like being chased. Nobody wants to come across as that...

The similarities between sales and dating are so uncanny that it almost becomes uncomfortable to talk about. The title alone could instantly spark your own idea based on your experiences, fears and successes. It’s tempting enough to even write a book on the comparison because it is so relatable that anyone who likely has dabbled...

Every business has its fundamentals; the pillars on which your products and services rest. Not many companies have these outlined because it is something they don’t understand. They mistake pillars for core promises to their customer or they feel the pillars are so basic they everyone must know what they are. Rarely is that the...

We have compared salespeople to cooks and their strategies to recipes and how your touches and customers are like your ingredients and the people who dine with you. But there are two more things a cook will need before she starts whipping up her secret sauce for a fantastic meal. You need to cook in...

We previously talked about how salespeople and their strategies are like cooks and their recipes. Check out this article for a refresher. We all know it takes more than just good salespeople and strategy to grow the top line just as there are a few things missing for the cook if he only has a...