Author: Kassy Good

No one likes to experience setbacks, and that’s perfectly natural. But when we reflect on our lives, we often gain a new perspective on those difficult times as opportunities for growth and learning. We might even feel thankful for them in hindsight. However, when you’re in the thick of dealing with a setback, perspective can...

We live in a world that worships perfection. We’re constantly bombarded with images of flawless success—people who seem to have it all figured out. But here’s the truth that doesn’t always make the headlines: perfection isn’t what leads to success. In fact, it’s persistence that gets you across the finish line, every time. The grind,...

We live in a fast-paced world where success is often portrayed as something that happens overnight. Whether it’s a viral success story or a seemingly effortless achievement, we tend to overlook the long road that got someone there. In sales, and in life, the temptation to want immediate results can be overwhelming. We push, we...

As the title suggests, this article has a spiritual angle, reflecting a bit of my belief system. But regardless of your own perspective or experience, I encourage you to apply this mindset to any struggle you’re facing. Stress, like time, is the great equalizer. It doesn’t matter what your profession, financial situation, or relationships look...

Patience is something I have to work very hard on, and I suspect this is true for many of my fellow sales professionals. I’ll take results over sleep any day, and I find it as difficult to sit still as a shark would to stop swimming. My focus is on outcomes, and I live for...

One of the most anxiety-inducing aspects of being in sales is setting and pursuing sales goals. This is especially true for new salespeople or anyone striving for growth. At the start of each year or quarter, your number resets to zero, and suddenly, it’s as if you’re starting from scratch. Uncertainty always lingers—sometimes we have...

Too many people prefer to live in a world of absolutes, relying on simple guidelines to make life as predictable as possible. We tend to shy away from guesswork because it’s seen as risky, inefficient, and even foolish. So, when a customer or prospect tells us “no,” we often take that at face value, assuming...

One of my favorite activities when working with salespeople is developing their sales plan. This simple one-page document helps them articulate and understand their goals and strategies, providing a roadmap to guide our efforts over time. One of the most critical—and often challenging—parts of this process is asking salespeople to list their 10 ideal clients....

If you’ve managed or coached salespeople for any length of time, you start to notice trends. Stress, attitudes, and moods are some of the more observable traits you pick up on. These factors can’t easily be measured, but they need to be understood and managed regularly. Salespeople are unique within a company, often operating on...