If you run a sales team in Pennsylvania and you’re trying to decide whether professional coaching is worth the budget, you’re asking the right question – and you’re probably asking it while someone above you is asking for proof before they approve the spend. The honest answer is this: the ROI of sales coaching is...
Tag: Sales Performance Metrics
How Sales Performance Metrics Prove Training ROI – and What B2B Sales Leaders Should Actually Measure
Here’s the scenario that plays out in companies across South-Central Pennsylvania more often than anyone likes to admit. A sales manager spends $25,000 on a training program. The reps come back energized. The feedback forms look great – 4.7 out of 5 stars, comments like “very engaging” and “one of the best trainings I’ve attended.”...