Sales Coaching That Works

Your sales team isn't delivering results, and we need to talk about why.

It's not their fault, they've received the same ineffective training as everyone else. Endless slide presentations, practice sessions with colleagues who lack real experience, and inspiring talks that lose impact within hours.

Meanwhile, your numbers stay flat while your best people get frustrated and your worst people remain stagnant.

We've been doing this for 12 years and seen it countless times. Companies invest heavily in group training, then wonder why nothing changes.

The reason is simple: selling is personal. What challenges your rep in Dallas has nothing to do with what's holding back your rep in Phoenix.

Why Group Training Fails

Picture this, you've got 20 reps in a room. Half are newcomers who barely understand your sales system, while the other half are experienced veterans who've already heard every technique being presented.

What does the trainer do? Aims for the middle, boring the veterans and confusing the newcomers. Everyone leaves with notebooks they'll never open again.

Real sales coaching tells a different story entirely.

We work one-on-one because:

  • What scares you about cold calling might not bother your teammate at all
  • Your personality either clicks with certain buyer types or it doesn't
  • Bad habits you picked up years ago are killing deals today
  • Confidence issues show up at the worst possible moments
  • Industry knowledge gaps that make you sound like an amateur
  • Follow-up systems that work for some people bomb for others
  • Rejection hits everyone differently

No more cookie-cutter solutions. We fix what's actually broken, not what some manual says should be broken.

Same Problems, Different Company

Doesn't matter what you sell. Construction, insurance, or manufacturing, the same issues everywhere:

  • Reps who crush practice but fail with real buyers
  • Everyone saying different things about your product (buyers get confused)
  • Good people who hit a wall after year two
  • Old-school reps who won't adapt (even when their way stopped working in 2019)
  • Poor follow-ups that let slam-dunks slip away
  • Skill levels all over the map
  • Training that works for two weeks, then everyone goes back to old habits

Sound familiar?

Need better systems while you're at it? Check out our sales process improvement web tools to keep your team organized.

How We Actually Do This

Forget the corporate playbook. Every person needs something different.

  • Week One: We sit in on your calls and listen to your voicemails. We review deals you lost and discover what’s holding back your sales team. 
  • Goal Setting: We skip the generic "increase sales 20%" objectives. We identify specific areas that need improvement and establish realistic timelines for measurable results.
  • Real-World Practice: Using your actual prospects and situations. Not some made-up scenario about selling widgets to fake companies.
  • Weekly Calls: We talk through what happened that week. Real objections from real buyers. We tell you what worked and what bombed.
  • Results Tracking: We evaluate the metrics that matter - close rates, deal sizes, how long deals take. Not activity reports that mean nothing.

What We Actually Address

The issues that directly impact your paycheck:

  • Prospecting: Finding people with actual money and decision-making power, not just people who'll waste your time
  • Handling Pushback: What to say when they hit you with "your price is too high" or "we're happy with our current vendor"
  • Moving Deals Along: Getting stalled opportunities unstuck or killing them so you can focus on real ones
  • Growing Accounts: Turning small clients into big ones without being pushy

What This Does for Your Business

  • New Reps Improve Faster: Personal attention beats group training every time.
  • Everyone Sounds Professional: No more cringing when you hear what your people are saying to prospects.
  • Top Performers Break Through: Even your best people have blind spots. We find them and fix them.
  • People Actually Stay: Invest in someone's growth and they'll stick around longer.
  • Clients Notice: Better conversations lead to stronger relationships and more referrals.

Why We're Different

We’ve coached hundreds of sales reps across dozens of industries. Construction guys are different from insurance agents and manufacturing reps have their own challenges.

What makes our sales coaching work:

  • Psychology that actually changes behavior, not just motivation that fades
  • Industry experience with real sales backgrounds, not just training theory
  • Scheduling that works around your selling time
  • ROI tracking so you know if it's working
  • Custom approach based on your specific market and challenges
  • Track record you can verify

Measuring Success

Numbers don't lie. We track performance gains, retention rates, and revenue per rep. If coaching isn't paying for itself in 90 days, we change what we're doing.

Most people see 30-50% improvement in their numbers within three months. The best part? It sticks.

Stop Wasting Money on Sales Training That Doesn't Work

While you're reading this, your competitors are getting better. Their reps are having better conversations, closing more deals and taking market share.

Our sales coaching builds teams that represent your company professionally, connect naturally with buyers, and close business with confidence.