Author: Kassy Good

I suppose it was only a matter of time before I had to step onto the bandwagon and address the topic everyone seems compelled to have an opinion about: the future of sales and AI. I’ll be direct—I don’t know exactly where it’s headed, and I’m not nearly as concerned as some think I should...

What’s the longest you’ve ever stayed committed to the wrong decision? More importantly, how do you know the difference between something that simply needs more time and something that clearly isn’t working? Every year, businesses experiment with new sales strategies, marketing campaigns, customer segments, processes, and technologies. Ask any owner or manager and they’ll quickly...

I remember a particular job interview for a sales position where the sales manager asked about my goals—career goals, life goals, financial goals. I knew exactly what he wanted to hear: income targets, promotions, growth, cars, a house. The standard answers. The internal debate was simple: tell him what he wanted to hear to get...

I often struggle to understand why so many people settle into a routine of simply going through the motions. To be clear, I understand how it happens. Stress, setbacks, and prolonged struggle have a way of wearing us down until complacency feels safer than ambition. Life is hard. Work is hard. Selling is hard. Most...

We sure do love our shortcuts, don’t we? Technology has only amplified that temptation as it evolves faster than most of us can keep up. When salespeople believe they’ve discovered a tool that can magically generate new business without effort, there’s a sense of relief—finally, something that can do the hard part for us. I’ll...

Customers have a unique way of both creating and solving many of the problems in our businesses. If you’ve ever caught yourself saying, “Customers—can’t live with ’em, can’t live without ’em,” then you know exactly what I mean. Most of us don’t have the luxury of cherry-picking who we work with; we serve the customers...