Treat Your Salespeople Like a Valentine

Are you in love with your sales team? Maybe you should be, but I would be surprised if you were. Quite often salespeople are at odds with managers, production staff and operations. Why? This usually has something to do with managing expectations, but there is a historical and almost natural ongoing adversarial relationship that is as old as cats versus dogs. But there are those in the world that truly love their salespeople. Maybe it is due to a great performance or a general respect for how difficult the job truly is, but this leadership is indicative of a strong sales culture. So, when was the last time you gave your salespeople a Valentine?❤

Salespeople that feel supported and encouraged will outperform the ones that receive constant criticism. That should be a no brainer, but it is worth repeating. Salespeople lie to sell for companies that they feel passionate about because passion is an easy sale and enjoyable process for all. So, here are 5 easy ways to reignite your salespeoples’ passion for you and your company to help increase sales.

  1. Notice their victories – If you aren’t already celebrating the victories of your sales team, you should start today. There is a lot of blood, sweat and tears that go into sales and a little recognition goes a long way. Show them that you noticed and they will want to do it again. Win/win.
  2. Coach their failures – Rejection is part of the job for salespeople and some days this can be difficult. That’s the way it goes, but there is usually a valuable learning moment in a rejection. Help to give the salesperson a different perspective that may lead to a different outcome when faced with a similar situation and you’ll be surprised how much they appreciate your wisdom.
  3. Fellowship – Breaking bread with someone is an intimate moment where we can talk at a different level. Take your salesperson out for a breakfast or a lunch once or twice a year. Get to know what is really important to them, and let them know how important they are to you.
  4. Just do something nice – I can’t really say it any simpler than this. Small gifts and cards go a long way for the delicate ego of a salesperson. Simple gestures grow into big results when they are giving in kindness. Think of it as an investment in your sales culture.

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